Restaurant chain Java House launched its latest innovation, Cold Brew Coffee, a ready-to-drink beverage made from 100% Kenyan Arabica coffee beans.
The new product is part of Java House’s 24th-anniversary celebrations and its commitment to creating ground-breaking products that improve the coffee-drinking experience.
Cold Brew Coffee comes in 330ml cans and is available in two flavours: sweetened and unsweetened. Unlike iced coffee and cold hot-brewed coffee, Cold Brew Coffee uses a unique brewing process that involves steeping medium ground-roasted coffee beans in water for several hours.
This results in a smooth and flavourful coffee with a rich flavour and less bitterness and acidity.
The new product also has a higher caffeine content than hot-brewed coffee, making it an ideal choice for consumers who want an energizing and refreshing drink throughout the day.
Priscilla Gathungu, the Java House CEO, said that the cold brew experience is refreshingly different and appealing to coffee enthusiasts who want to enjoy their favourite beverage chilled or over ice.
“As the birthplace of some of the world’s finest coffee beans, this innovation presents an extraordinary opportunity for farmers to showcase their exceptional produce and uplift their communities,” said Ms Gathungu.
She added that the new product is part of Java House’s social impact initiatives, as it supports local farmers and promotes sustainable farming practices.
Java House opened its first store in 1999 at Adam’s Arcade in Nairobi. Java House owns the 360 Degrees Artisan Pizza, Kukito, and Planet Yogurt food chains.