TikTok announced on Monday that it will offer text-only posts, its content creation options, enhancing user creativity and self-expression.
Text posts represent the latest addition to TikTok’s suite of content creation tools.
The Chinese-owned company said the new format will expand the “boundaries of content creation for everyone on TikTok” and tap into the “creativity”.
TikTok Users can Now
- Include stickers to support specific causes, events, or holidays.
- Tag other accounts and add hashtags related to relevant topics or trends.
- Add various background colours to enhance the visual appeal of the post.
- Add sound, a vital element of the TikTok experience, to accompany the written content.
What it means
The introduction of text posts on TikTok could provide marketers with a valuable new avenue for content creation and customer engagement.
This addition may change the dynamic of the platform, which has previously been heavily focused on video content.
The ability to add text could allow businesses to explore a wider range of content marketing strategies and engage with their audience in new ways.