Safaricom has partnered with Vesen Computing and Anga Cinema to draw more moviegoers through a dedicated M-Pesa Mini App.
The Anga M-Pesa Mini App will offer movie schedules alongside booking and ticketing at Anga CBD, Anga Diamond and Anga Sky.
Safaricom CEO Peter Ndegwa said the Anga M-Pesa Mini App seeks to provide moviegoers with increased convenience, enabling them to view schedules and book tickets from wherever they are while drawing more customers to cinemas.
“This partnership with Anga Cinema goes beyond providing movie tickets and brings us closer to our ambition to make the M-Pesa Super App a digital lifestyle enabler for our customers,” he said.
Vesen Computing CEO, John Ndungu, said that their goal was to increase customer satisfaction and reduce the long queues in the cinema halls by diversifying ticket sale points
Through the partnership, Anga is targeting more than 7.4 million customers who have downloaded the M-Pesa Super App aiming to draw new viewers to theatres and sell additional tickets.
The partnership offers customers a wide choice and will make it more convenient for them to book movie tickets.
Anga joins more than 45 other Mini-Apps hosted on the M-PESA Super App as a growing number of businesses looking to tap into M-PESA’s popularity to grow their revenues and customer base.