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    ENTERTAINMENT

    PHOTOS: TRACE Live is Back! Presents Praize and Alternate Sound

    KhusokoBy Khusoko2022-05-29Updated:2023-06-30No Comments3 Mins Read
    Trace Live, a premium, unique, intimate and interactive showcase of African music graced by Africa’s finest musical talents presents Alternate Sound and Praiz.
    Praiz on stage at Trace Live with Alternate sound

    Trace Live, a premium, unique, intimate and interactive showcase of African music graced by Africa’s finest musical talents presents Alternate Sound and Praiz. The event was held at the Nairobi Street Kitchen on Friday, May 27, 2022. 

    Beautiful ladies at the Trace Live concert featuring Praiz and Alternate sound
    Beautiful ladies at the Trace Live concert featuring Praiz and Alternate sound

    Praise Ugbede Adejo, better known by his stage name Praiz, is a Nigerian multi-award-winning R&B singer, songwriter, and producer. Praiz’s music career hit the limelight after he finished second runner-up in the maiden season of Project Fame West Africa.

    Janet Mwendwa hugs Priaz on stage during the Trace Live concert on 27th May 2022
    Janet Mwendwa hugs Priaz on stage during the Trace Live concert on 27th May 2022

    Alternate sound is known to create optimum musical sound fused into live music by the use of technology and has worked with some of Africa’s finest artists like Tiwa Savage, Yemi Alade, and Reekado Banks and has also produced several live jam sessions notably with Dj Jimmy Jatt and Dj big N amongst others. 

    The four-man band known to bring the house down at every show is without a doubt, aimed at bringing out the best in every song they work with. 

    Kenneth Ugueji a.k.a Barr Ken interacts with fans during the Trace live concert on 27th May 2022
    Kenneth Ugueji a.k.a Barr Ken interacts with fans during the Trace live concert on 27th May 2022

    The Trace Live showcase was launched in 2020 before the COVID-19 pandemic hit. The first concert featured Sauti Sol in a bespoke event that saw them rock the stage for over 3 hours.

    The second concert was cancelled on the day that Kenya confirmed its first case of COVID-19. In a well-received twist, Trace launched Trace Live online concerts because the show must go on. 

    Trace City presenter (in black) dancing with fans during the Trace live concert featuring Praiz and Alternate sound
    Trace City presenter (in black) dancing with fans during the Trace live concert featuring Praiz and Alternate sound

    From Trace Live Virtual Concerts; Why The Show Must Go On

    Through this initiative, Trace provided the ultimate platform of entertainment for all Kenyans in line with the Government of Kenya’s stay-at-home protocols meant to flatten the COVID-19 pandemic curve. 

    Mr Gichuki Founder and CEO Records Management EA ltd with Dr Mwangi of the Empowered Youth Network and Ms Josephine Wanja Trace PR Lead_
    Mr Gichuki Founder and CEO Records Management EA ltd with Dr Mwangi of the Empowered Youth Network and Ms Josephine Wanja Trace PR Lead_

    “Trace prides itself in providing platforms like Trace Live, that empower artistes enabling them to showcase their skills, express themselves through their various music genres and generally be the best versions of themselves,” said Danny Mucira the MD Trace Eastern Cluster adding that the combination of the two great acts is an appreciation of what it is to be African.

    The future of Audio in Africa is Young, Bold and Online


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    Alternate Sound Trace Live
    Khusoko
    Khusoko

    Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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